{"id":9978,"date":"2020-02-06T15:22:16","date_gmt":"2020-02-06T09:52:16","guid":{"rendered":"https:\/\/www.csschopper.com\/blog\/?p=9978"},"modified":"2023-12-21T06:27:39","modified_gmt":"2023-12-21T11:27:39","slug":"responsive-email-design","status":"publish","type":"post","link":"https:\/\/www.csschopper.com\/blog\/responsive-email-design\/","title":{"rendered":"Responsive Email Design- What You Need To Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Responsive email designs are gaining popularity a lot these days and the number clearly justifies this statement: <\/span><span style=\"font-weight: 400;\">47% of emails are opened on mobile devices<\/span><span style=\"font-weight: 400;\">. Yes, you read it right. Due to the growth in mobile device usage, it has become necessary to include responsive design in your email marketing efforts. That\u2019s because when a newsletter will not render properly on a mobile device, the recipients will have higher chances to delete your mail or unsubscribe your newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img class=\"size-full wp-image-9981 aligncenter\" src=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/gmail-opens.png\" alt=\"Gmail open by clients\" width=\"800\" height=\"434\" srcset=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/gmail-opens.png 800w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/gmail-opens-300x163.png 300w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/gmail-opens-768x417.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>Having a responsive email design will be helpful in keeping you one step ahead in the email marketing game. In this post, we have provided all the useful insights related to responsive email design.\u00a0<\/span><\/p>\n<h2 id=\"what-is-a-responsive-email-design\"><b>What is a Responsive Email Design?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A responsive email is an email that will appear great on any device- whether it is a smartphone, tablet, or desktop. The email will adjust with screen resolutions, thus allowing subscribers to read emails with ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsive email designs will utilize CSS media queries to generate two distinct copies that will rely on the size of your user\u2019s screen. Media queries will adapt to the email copy\u2019s layout automatically.\u00a0\u00a0<\/span><\/p>\n<h3 id=\"best-practices-to-adopt-for-responsive-email-design\"><b><img class=\"alignnone size-full wp-image-10015\" src=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/Responsive-Email-Design-What-You-Need-to-Know.png\" alt=\"Responsive Email Design- What You Need to Know\" width=\"800\" height=\"1131\" srcset=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/Responsive-Email-Design-What-You-Need-to-Know.png 800w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/Responsive-Email-Design-What-You-Need-to-Know-212x300.png 212w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/Responsive-Email-Design-What-You-Need-to-Know-768x1086.png 768w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/Responsive-Email-Design-What-You-Need-to-Know-724x1024.png 724w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/b><b>Best Practices to Adopt for Responsive Email Design<\/b><\/h3>\n<ul class=\"blog-listing\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always choose a single column layout. Due to less shift and move, the reader can read the content without any inconvenience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add your essential CTA or information above the fold. This will help you to make the content readily available for the readers without making them scroll down more to find information.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid the use of hyperlinks and specifically don\u2019t clutter several links together\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the right font size. For regular body text, the size needs to be 14-16px and headlines should be 22-24px. This will make the email copy clear across multiple devices.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create CTA that are easy to tap and contrasts with the background appropriately. Try to keep its size around 44*44px. When creating an email template, choose full width so as to provide good space for tapping a CTA button.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make use of small and responsive images and use alt-tags if in case the email client does not load images. This practice is good in terms of accessibility.\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"ctapost-link\">Get a Responsive Email Design Today <a class=\"ctapost-link-button\" href=\"https:\/\/www.csschopper.com\/contact-us.php\">Contact Us<\/a><\/div>\n<h3 id=\"importance-of-responsive-email-design\"><b>Importance of Responsive Email Design\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, the majority of mail is opened on mobile devices. Furthermore, 75% of users will be more likely to click on the delete button if they aren&#8217;t able to read it properly on mobile phones. The absence of responsive design results in a lack of usability that forces readers to unsubscribe and mark the email as spam. In turn, this negatively affects the sender&#8217;s reputation and email deliverability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your email design is not responsive, the readers will face difficulty in reading the content of your email on a mobile device.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following are some of the advantages of responsive email design:<\/span><\/p>\n<h3 id=\"improved-user-experience\"><b>Improved User Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By incorporating a responsive email design in your mail, readers can access it easily while on the go. This will provide them with smooth navigation without any need to zoom in or out to read the content of your email.\u00a0 Moreover, large CTAs clearly assist them where they should head towards initiating a purchase. If your email will look superb on the receiving end, then the readers will surely read the rest of your content.\u00a0<\/span><\/p>\n<h3 id=\"higher-conversion-rate\"><b>Higher Conversion Rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your email design is optimized for mobile devices, then you don\u2019t have to stress about the less conversion rate that happens because of non-responsive design. With an attractive and <a href=\"https:\/\/www.csschopper.com\/blog\/how-newsletter-is-effective-in-multiplying-business-sales\/\">responsive email design<\/a>, you can win the trust of the readers and they will quickly sign up with your service, thus increasing the overall conversion rate.\u00a0<\/span><\/p>\n<h3 id=\"boost-sales-performance\"><b>Boost Sales Performance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you become successful in capturing the attention of your readers, chances are they will click on the \u201cbuy now\u201d button to make a purchase. Responsive emails render an amazing experience on all types of devices, building a positive image of your brand in the reader\u2019s mind.\u00a0<\/span><\/p>\n<h3 id=\"better-click-to-open-rate\"><b>Better Click-to-Open Rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Building a responsive email design is one of the most powerful strategies to increase email click-to-open rate. As per the study by <\/span><a href=\"http:\/\/www.marketingprofs.com\/charts\/2014\/25246\/marketing-email-benchmarks-open-rates-by-industry-device-trends\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">MarketingProfs<\/span><\/a><span style=\"font-weight: 400;\">, it has been revealed that responsive emails have a 21% more click-to-open rate than non-responsive emails. For this particular reason, it is important to have a responsive email design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<img class=\"size-full wp-image-9980 aligncenter\" src=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/email-benchmarks-yesmail-020614.jpg\" alt=\"email-benchmarks-yesmail-020614\" width=\"628\" height=\"340\" srcset=\"https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/email-benchmarks-yesmail-020614.jpg 628w, https:\/\/www.csschopper.com\/blog\/wp-content\/uploads\/2020\/02\/email-benchmarks-yesmail-020614-300x162.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/span><\/p>\n<h3 id=\"less-unsubscribe-spam-complaint-rates\"><b>Less Unsubscribe &amp; Spam Complaint Rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If an email does not look fine on mobile devices, the recipients will take no time to unsubscribe from your service. When your readers will not read the information properly with smart devices, they will mark your message as spam. With responsive email design, you can create a good impression thus, leading to low unsubscribe or complaint rates.\u00a0<\/span><\/p>\n<h3 id=\"final-notes\"><b>Final Notes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is no denying the fact that responsive email design offers a lot of advantages to the business. Whether it is increasing conversion rate or monthly sales, its role is indispensable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, PhotoShop designs are widely used to create responsive email templates. If you want to have one for your business, then you can choose CSSChopper. We have a talented team of web designers and developers who can convert your<\/span><a href=\"https:\/\/www.csschopper.com\/psd-to-email-template.shtml\"><span style=\"font-weight: 400;\"> PSD into a responsive email template<\/span><\/a><span style=\"font-weight: 400;\">. Give us a call today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responsive email designs are gaining popularity a lot these days and the number clearly justifies this statement: 47% of emails are opened on mobile devices. Yes, you read it right. Due to the growth in mobile device usage, it has become necessary to include responsive design in your email marketing efforts. That\u2019s because when a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[282],"tags":[297,295,296],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Need To Know About Responsive Email Design Services<\/title>\n<meta name=\"description\" content=\"Are you optimizing your email design for mobile devices? 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