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It is very true to say that without a strong performance and positive responses no business, no person or no institution can grow. Same in the case of M-Commerce as it presented flawless schemes and benefits right from its appearance and earned positive remarks from the users every time. The sale which was measured 750 million in 2009 is expected to rise up to 73.1 percent of $11.6 billion with the rate of per e-marketing person.
M-Commerce also known as mobile commerce is the fastest growing trend in the promotion of multiple businesses. It is defined as a medium to do business with the use of a mobile device. Mobile commerce is consistently increasing due to the boom in the Smartphone, mobile devices and 3G networks industry all around the world. Right from the beginning mCommerce gained positive responses from the users.
A broad assortment of services can be availed by simply engaging in M-Commerce. The provided product based services comprise:
Be Advantageous of Mobile Ticketing: With the use of advanced technologies, mobile commerce facilitates users by sending tickets on their mobile phones. After this, users are just required to show their mobile phones at the respective venue and can use their tickets. Moreover, flexibility of cancellation and booking on mobile device can also be availed just by downloading a simple application, with the access of WAP portals of different travel agents or using service providers.
Purchasing Content and its Delivery: This is among the most popular services rendered by mCommerce, it includes sales of exciting ring-tones, eye-catching wallpapers and alluring games for mobile phones. Delivery of full-length musical tracks and videos has become possible as multiple devices including mobile phones, audio players as well as video players are integrated into a single device. With the emergence of 4G networks, users are also able to purchase a movie using their mobile devices within seconds.
Services based on Mobile Banking: Banks and other financial institutions and sectors are also not untouched with the magic of M-Commerce. These institutions let their customers access the accounts and make transactions using their mobile device. Banks allows customers to purchase stocks as well as remit their money. Services related to banks are defined as M-Banking or Mobile Banking. Users can also go ahead with mobile brokerage, stock markets and auctions.
Mobile Based Advertising and Marketing: Advertising and marketing through mobile devices has also contributed in M-Commerce. Advertisement sent via mobile phone seems to attract consumers a lot as they find it more informative within a short span of time. With the responses of multiple users through mobile devices, market people are more comfortable to analyze consumer behavior.
Payment of Bills: Direct bills payment has earned an immense popularity in some past years. It is simple, convenient as well as time saving to pay electricity, mobile and other bills when most of the people are having a fast-paced life.
The list of services and benefits of this small device is countless but we can conclude it by saying that the work of mobile website developer is proving to be useful and helpful in every field of life. Purchase of several goods, clothes, food items and more was considered beneficial for those who possess a computer or laptop. But, mobile commerce made wonders in online shopping as well, World Wide Web browser on mobile phones has eased people who find online shopping a comfortable business.
Maturation of Mobile Commerce is highly expected in 2012 as the research has shown that more and more people have started relying on the security of commerce conducted by mobile phones.
Posted By: CSSChopper Team- Mobile Website Developer from #1 PSD to Mobile Template Service Provider.