The intensity of email marketing has been put to the side when different marketing hacks entered the game, for example, social media promotion and SEO. Still, email is most utilized, and numerous purchasers go to their mail inbox to browse messages as opposed to visiting social media platforms or shop on the web.
Email marketing gained immense popularity for promoting businesses. Email advertising newsletters never stopped gaining momentum and building loyalty and brand awareness for organizations. Before I go any further – let me state that I’m not discussing RSS to email newsletters that just translate your RSS news feeds into emails. I’m looking at the number of subscribers who get a week-by-week or month-to-month written newsletter. It may take the user to your blog and posts you’ve published however its purpose incorporates other materials exclusively for subscribers.
So, you have decided to create an email newsletter or convert your PSD to email This holiday season? I must say, it’s an expert move. Just go for it now. If you are new to email marketing just make sure that your approach is correct. After all, doing something is not an act of smartness, but using the right and productive approach is what makes something worth doing. So let us discuss how to create an effective email newsletter for your business.
This holiday season makes the best use of this marketing hack with the below details. Just understand the plan and execute the right methodology.
How to Create an Effective Email Newsletter?
Set your Objectives and Goal
First of all, before you plan the template of your newsletter, you’ll have to consider why you need to execute one. Consider the following components to guarantee you’re creating the correct messages.
Stick to Holiday Calendar
Adhere to the festive season schedule. When your ideal holiday newsletters are prepared, it’s an ideal opportunity to figure out when you ought to send it. There are numerous events during the Holiday period (Thanksgiving Day, St. Nicholas Day, Christmas Eve, New Year’s Day, and so forth), so it’s essential to set an objective for your campaign and adhere to the holiday calendar.
Identify Target Audience
The identification of the target audience is the reason behind the success of any marketing campaign. Know your audience!
You Basic Objective
What do you want to achieve? Companies launch a newsletter to maximize traffic or boost sales. Settling a goal will help you to measure the performance based on the defined goal.
Define Newsletter Content
Content is key! You can analyze your contenders who are using newsletters or brands that you think are successful email marketers. This will inspire you and give you an ideal choice of potential content topics, events, products, and so on.
Choose Right Platform
You should opt for the platform that best suits your requirements. Here are a few features that will benefit you to implement in your newsletter.
- Drag-and-drop email editor to create newsletters within a few minutes.
- Email personalization and email segmentation features for creating relevant content.
- Integrations with other platforms like e-Commerce, WordPress, etc.
- A large and responsive newsletter template gallery.
- Structured and clear contact management options for easy contact list management.
- Responsive subscription widgets to set up contact lists.
- A/B testing to test your campaigns.
- Optimal deliverability to ensure your newsletters reach the inbox.
- Detailed statistics for analyzing and optimizing newsletters.
- GDPR compliant and other certifications to ensure robust data security.
Create Landing Pages
Other than implementing a responsive membership gadget, unique newsletter landing pages are an extraordinary method to grow your contact lists. These pages empower you to utilize all opportunities for landing page optimization.
Offer Deals And Discounts
The holiday season is a period when clients purchase things for themselves as well as for their loved ones. Also, 6 of every 10 occasions customers intend to take advantage of retailers’ deals and special offers to make extra buys. Subsequently, it’s the ideal chance to convey exceptional offers and deals.
Explore other Channels
There are numerous ways to extend your contact list like social media promotion, incentivizing old subscribers to encourage them to be a part of events. Analyze what benefits a prospective user may have if he/she will be the subscriber.
Keep It Simple
A simple structure guarantees that subscribers got the messages and content right away. Add your organization logo in the upper area so the readers can quickly associate with it. Add eye-catchy and meaningful images including brief content using nice font colors, style, hierarchy, and add clear CTA as well. It’s all about clarity and simplicity.
Ensure Your Newsletter is Responsive
The increased count of mobile users is denying to accept email newsletters that are not mobile optimized. According to a study, 65% of emails are accessed on mobile devices. If you are a newbie to the newsletter or an existing business launched newsletter without mobile responsiveness, then this festive season is the right time, optimize your newsletter now!
Here are a few tips to optimize your email newsletter for mobile device:
- Make sure your CTAS is easily clickable and placed intuitively.
- Avoid using images that are too large.
- Stick to one-column templates so your emails will be easily readable for mobile devices.
- Always test your newsletter on several devices.
If you are new to email marketing then the time you send a newsletter is the most breathtaking and crucial time for you when you will be wishing for a great response. The success of an email newsletter is based on testing and comparing the results for the emails you have sent at different times. It can get you a fair idea about what works well for your business. Brands like Netflix, Fitbit, and Skyscanner are very clear with their goal and motive for creating an email newsletter. They highlight their content value to inspire readers. You can follow such a successful email marketer to find your right way.
This holiday season contacts CSSChopper to convert your PSD to email for maximized productivity and huge traffic. Don’t delay anymore, this is the moment to make the right move!
