Google’s recent announcement to have mobile-friendly websites is urging business owners to convert their non mobile-friendly websites into mobile-friendly. This indispensable update not only protects the online business from heavy penalty of Google, but also augments revenues by improving profits flawlessly.

Mobile-friendly Google Update

The latest update has unveiled for small business companies, through which, the non mobile-friendly websites would not be able to produce optimal outcomes and search engine ranking on Google. The mobile-friendly pages will be preferred the most in searches. No matter, whether you own small business or large, site friendly with mobile devices will catch Google’s attention and rank at top and generate timely results. This is because the number of mobile device users is increasing day by day and to provide them good viewing experience, it would be essential to own mobile-friendly web pages.

Google will introduce two new algorithms on 21st April 2015 to boost user experience for searching the content on diverse mobile platforms like tablet, smartphone, iPhone, etc.

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Search Results

With this update, mobile-friendly sites will get higher search engine ranking while concealing non-mobile-friendly on Google. The plus advantage of this announcement is that all users will get interactive viewing experience with relevant results across mobile devices. Undoubtedly, the ranking of website will fluctuate with significant mobile searches and ranking signal will be high for mobile-friendliness across the world in all languages.

To checkout your website, whether it is Mobile-friendly or not, visit here

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Indexed Apps

From 21 April of this year, second change will also be applicable, called indexed apps. It will be added automatically in search results and enable the mobile users to sign in, who have installed apps in their mobile devices. It will make content search prominently simpler and quicker for users on mobile devices.


Google will start taking mobile accessible sites into account from 21 April’15 and providing priority for utmost search results. If your website is still not mobile-friendly, then what are you waiting for, turn it into mobile accessible site to maintain your prominence and sustain its maximum online visibility. Either you may go for new mobile-friendly site or convert current into responsive, so that you can protect your business from Google penalty.

To be acquainted about Google’s latest updates regarding responsive websites, contact CSSChopper, which is an eminent offshore company to convert the existing site into responsive website. With an astute utilization of technical aspects & innovative skills, it gives a competitive edge to your business and fulfill your defined needs.


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