How to select the Right eCommerce Platform for your Business in 2021?

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eCommerce

Online retail space is very competitive as it has flourished out of bounds today. By 2021, it is going to be more pervasive due to a sharp increase in eCommerce business as shown by the predicted retail eCommerce sales worldwide in trillions in 2021 that stands at $4.92 trillion presented by Statista. Entrepreneurs are investing wholeheartedly around the world in eCommerce development as it yields higher returns on investment. 

Moreover, developing an eCommerce website is the real challenge as an entrepreneur has to choose from a wide variety of platforms to develop the desired website. Choosing the right eCommerce platform is vital to building the best quality eCommerce websites. But the availability of a plethora of these platforms makes this task considerably difficult. So here we have come up with a few things that you should look for in an eCommerce platform to choose the right one for your eCommerce web development project.  

Here are some tips to select the Right eCommerce platform

eCommerce

Although there are lots of eCommerce platforms to choose from, only a few of them can be considered best to develop online stores. Nevertheless, there is no hard-and-fast rule to decide which platform is best and which one is not. We are providing some tips here to help you find a suitable eCommerce platform that you can choose for your eCommerce development project. 

Easy Store Setup

Start your search for the perfect eCommerce platform by looking at the ease of setting up an online store. You might be a person with or without technical knowledge. If you lack technical knowledge then you would like to choose an eCommerce development platform that is very user-friendly. Even if you dabble in web development, having an easy eCommerce platform would always be your first choice because it saves time and effort. Thus you can start by looking for an easy-to-use eCommerce platform. 

Upgraded Security Features

Online stores are a big target for hackers who often steal sensitive information like credit/debit card details, user ids, passwords, etc. Thus, website security is a major concern that you should always give priority when choosing an eCommerce web development platform. Many eCommerce platforms offer in-built security features while others come with top-of-the-line safety features that enable you to develop very secure eCommerce websites. Look for an eCommerce platform that supports HTTPS and other advanced security features and comply with PCI-DSS to build impregnable websites.

Product Management System

A product management system is designed to allow the admin of an eCommerce website to upload products and manage product listing. You may need more than that and you will require some advancements for this. You need an efficient and better product management system to ensure smooth updating and management of your products. Here are some features that your eCommerce platform should offer with a product management system:

  • Upload products in bulk through Excel files and CSV
  • Upload high-quality products images in bulk
  • Dynamic catalog filters such as color, location, size, sorting, price range, specifications, etc 
  • Create different categories and categorize products accordingly
  • Different shipping options for different products
  • Advanced lists like a Wish list, Recently viewed, Product Comparison.

Mobile-friendly Platform

As per a report, around 60% of online searches take place on mobile devices that tell about how important are mobile devices in the world today. Indeed, mobile devices have overtaken desktops in terms of usage as more and more people use mobiles for online searches. You cannot ignore this fact, so you must try creating a mobile responsive website to offer an optimal user experience on different devices. 

Thus it is inevitable to have a responsive eCommerce website. By choosing a mobile-friendly eCommerce platform, you can ensure that your website is responsive. Though you can also develop a responsive website by choosing a non-responsive eCommerce platform, you will have to ask your web developer for the same that might result in increased development charges. 

SEO Friendliness

If shoppers are looking for something that your online store is offering then they should be able to find your store in order to buy from you. Shoppers can find your online store if it is visible on search engine results pages primarily on the first page. This is where you count on search engine optimization or SEO in short. You will always want to have a high ranking eCommerce website so that you get the most web traffic on your site. 

Choosing an SEO-friendly eCommerce platform is the best way to achieve this objective as these platforms allow you to build well-optimized websites that will have a good ranking on search engine results pages. Thus you should look for an SEO friendly platform for eCommerce development. Look for a platform that offers basic SEO features like:

  • Updating meta descriptions and meta tags
  • Adding descriptions and captions in images
  • Adding a custom domain name
  • Adding canonical tags wherever required
  • Adding pagination in product search results
  • Updating the XML sitemap
  • Access to the robot.txt file
  • Conversion into SEO friendly URL structure
  • Google analytics integration

Scalable Platform

Scalability is an essential factor when it comes to choosing an eCommerce platform. In the future, you may plan to expand your business and if the platform you have chosen for your eCommerce development project is not scalable, you might have a hard time scaling up your site. Thus you must look for a scalable eCommerce platform so you can easily scale up your website according to your future needs.

Tech Support

This might seem a trivial thing to many entrepreneurs but in the long run, tech support comes out to be an important thing. Websites are subject to regular maintenance and overhauling that may arise due to technological progress, change in business, new trends, etc. All in all, technical glitches may arise in your website that can only be resolved by an expert. Hence you should look for an eCommerce platform that offers reliable tech support that is readily available when you need it. 

Besides this many eCommerce platforms also have huge community support that serves as a robust means of resolving issues and finding solutions when you’re stuck somewhere in the platform’s functionality. This kind of platform will make your eCommerce web development project go smooth and stress-free. 

Return Management System

Managing product returns is another crucial feature that allows you to take care of the return policy of your online store. You shouldn’t ignore this aspect if you want happy customers who believe in your eCommerce website. Typical return management features include:

  • Place a return request
  • Print return address slips
  • Auto-process the approved product exchanges 
  • Print return invoice
  • Auto-refund approved returns
  • Create the return type like product exchange, product return, partial refund, etc
  • Set return rules like return charges, products eligible for returns, return date, etc

Over to You: Be More Sensible 

We didn’t discuss generic eCommerce features but tried to figure out what essential functionalities you should expect in a suitable eCommerce platform. Not all the eCommerce platforms that exist today may provide these features out-of-box but you can find a combination of features that most of the platforms may offer. You can test out different e-commerce platforms to judge them more accurately. 

You should review different platforms more sensibly to understand which one fulfills your needs more precisely. Businesses do differ in their needs and requirements, thus you can consider a platform that is the best fit for your website. You can also leave this task to a professional eCommerce website development company. CSSChopper is a leading eCommerce development company that you can trust for this job. We can help you choose the right platform for your eCommerce website and create a modern, feature-rich, user-friendly online store for you. 

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06 November 2020
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