Online retail space is very competitive as it has flourished out of bound. And, it will be more pervasive by 2022 due to a sharp increase in the eCommerce business. As per Statista, retail eCommerce sales worldwide stand at 26.7 trillion U.S. dollars. Entrepreneurs are investing wholeheartedly around the world in eCommerce development as it yields higher returns on investment.
Moreover, developing an eCommerce website is the real challenge as an entrepreneur has to choose from various platforms to create the desired website. Choosing the right eCommerce platform is vital to building the best quality eCommerce websites. But, the availability of a plethora of these platforms makes this task considerably difficult.
So, here we have come up with a few things that you should look for in an eCommerce platform to choose the right one for your eCommerce web development project.
Tips to Select the Right eCommerce Platform
Although there are many eCommerce platforms to choose from, only a few of them can be considered best to develop online stores. Nevertheless, there is no hard-and-fast rule to decide which platform is best and which one is not.
We are providing some tips here to help you find a suitable eCommerce platform that you can choose for your eCommerce development project.
Easy Store Setup
Start your search for the perfect eCommerce platform by looking at the ease of setting up an online store. You might be a person with or without technical knowledge. If you lack technical knowledge, you would like to choose an eCommerce development platform that does not require a complex and highly technical installation process.
Even if you dabble in web development, having an easy eCommerce platform would always be your first choice because it saves time and effort. Thus, you can start by looking for an easy-to-use eCommerce platform.
Suitable for Multi-Channel Sellers
There are possibilities that you may find your audience on various platforms, such as social media channels. Thus, to capture that market and increase your business sales, you need an eCommerce platform that allows you to sell via multiple channels.
Selling on various multiple channels, such as online marketplaces like Amazon, eBay, as well as your own store and social media channels, is an excellent way to maximize sales volume. Having an eCommerce platform that supports multi-channel selling lets you collect all those different sales channels in one spot.
Upgraded Security Features
Online stores are a big target for hackers who often steal sensitive information like credit/debit card details, user ids, passwords, etc. Thus, website security is a significant concern that you should consider when choosing an eCommerce website development platform.
Many eCommerce platforms offer in-built security features, while others come with top-of-the-line safety features that enable you to develop highly secure eCommerce websites. Look for an eCommerce platform that supports HTTPS and other advanced security features and comply with PCI-DSS to build impregnable websites.
Product Management System
A product management system is designed to allow the admin of an eCommerce website to upload products and manage product listings. You may need more than that, and you will require some advancements for this. You need an efficient and better product management system to ensure smooth updating and management of your products.
Here are some features that your eCommerce platform should offer with a product management system:
- Upload products in bulk through Excel files and CSV
- Upload high-quality products images in bulk
- Dynamic catalog filters such as color, location, size, sorting, price range, specifications, etc
- Create different categories and categorize products accordingly
- Multiple shipping options for distinct products
- Advanced lists like a wish list, recently viewed, product comparison
As per a report, approximately half of web traffic worldwide comes from mobile devices that tell how important mobile devices are in the world today. Indeed, mobile devices have overtaken desktops in terms of usage as more and more people use mobiles for online searches. You cannot ignore this fact, so you must create a mobile responsive website to offer an optimal user experience on different devices.
It has become essential to have a responsive eCommerce website these days. By choosing a mobile-friendly eCommerce platform, you can ensure that your website is responsive. You can hire web developers to develop a mobile-responsive website.
If shoppers are looking for something that your online store is offering, they should be able to find your store to buy from you. Shoppers can find your online store if it is visible on search engine results pages, primarily on the first page. This is where you count on search engine optimization or SEO, in short. You will always want to have a high-ranking eCommerce website to get the most web traffic on your site.
Choosing an SEO-friendly eCommerce platform is the best way to achieve this objective, as these platforms allow you to build well-optimized websites that will have a good ranking on search engine results pages. Thus, it would be best if you look for an SEO-friendly platform for eCommerce development.
Look for a platform that offers basic SEO features like:
- Updating meta descriptions and meta tags
- Adding descriptions and captions in images
- Adding a custom domain name
- Adding canonical tags wherever required
- Adding pagination in product search results
- Updating the XML sitemap
- Access to the robot.txt file
- Conversion into SEO friendly URL structure
- Google analytics integration
Scalability is an essential factor when it comes to choosing an eCommerce platform. In the future, you may plan to expand your business, and if the platform you have chosen for your eCommerce development project does not support scalability, you might have a hard time scaling up your site. Thus, you must look for an eCommerce platform that can allow you to scale up your website considering your business needs in the future.
This might seem a trivial thing to many entrepreneurs, but tech support can come out to be an essential thing in the long run. Websites are subject to regular maintenance and overhauling due to technological progress, business changes, new trends, etc. All in all, technical glitches may occur at your website that only an expert can resolve. Hence, it would help if you look for an eCommerce platform that offers reliable tech support readily available when you need it.
Besides this, many eCommerce platforms also have huge community support that serves as a robust means of resolving issues and finding solutions when you’re stuck somewhere in the platform’s functionality. This kind of platform will make your eCommerce web development project go smoothly and stress-free.
Return Management System
Managing product returns is another crucial feature that allows you to take care of the return policy of your online store. You shouldn’t ignore this aspect if you want happy customers who believe in your eCommerce website.
Typical return management features include:
- Place a return request
- Print return address slips
- Auto-process the approved product exchanges
- Print return invoice
- Auto-refund approved returns
- Create the return type like product exchange, product return, partial refund, etc
- Set return rules like return charges, products eligible for returns, return date, etc
We didn’t discuss generic eCommerce features but tried to determine the essential functionalities you should expect in an eCommerce platform. You can find a combination of mentioned features that most platforms may offer, and you can test out different e-commerce platforms to judge them more accurately.
You should review different platforms more sensibly to understand which one fulfills your needs more precisely. Businesses differ in their needs and requirements; thus, you can consider a platform that best fits your website. You can also leave this task to a professional eCommerce website development company.
CSSChopper is a leading eCommerce development company that you can trust for this job. We can help you choose the right platform for your eCommerce website and create a modern, feature-rich, user-friendly online store for you.