Today, we live in the digital age where we are surrounded by multifarious gadgets and equipment that make our lives convenient and vibrant. Whether it’s about sending a mail, getting some information, or buying the desired products, it’s a matter of a few clicks to perform these activities.

Over 20% of total retail sales will come from eCommerce by 2024, surpassing $1 trillion. As eCommerce businesses are growing around the world, online shopping is becoming more ubiquitous across nations. A perfect website is all you need to get the market share for your business. You can implement eCommerce development trends to make a website with an enhanced user experience. It has inspired many entrepreneurs to invest in eCommerce website development.

However, creating the right eCommerce website is not as easy as it seems. You need proper planning and the latest trends in eCommerce to make a market-ready website. Trends are important to look at when it comes to website development as they give us the best way to create competitive websites. You can make your site more advanced and up-to-date by integrating the latest eCommerce development trends.

Here we will discuss the top 8 eCommerce website development trends in 2023 to build modern and productive eCommerce websites.


Ever since the advent of smart speakers and voice assistants like Google Assistant, Alexa, Siri, etc., people’s lives have become different and more effortless in many ways. These technologies enhance people’s lives by helping in making a transition from “typing” to “speaking.”

Voice devices and tools are designed to receive certain voice commands that enable users to access a myriad of services. Voice search has become one of the popular eCommerce development trends, and it will remain so in 2023 as well. Many eCommerce platforms provide various Voice User Interface solutions that allow users to search for products based on voice commands. You can successfully enhance your business with Shopify website development or using any other platform of your choice to optimize your website for voice search.

Omnichannel Selling

For online businesses, omnichannel selling has become crucial as it allows them to reach every customer touchpoint. They can sell via different channels, making them capable of handling customers from multiple platforms and devices, such as websites, PWA, social media platforms, and more. With omnichannel selling, eCommerce businesses can target all kinds of customers no matter from where they begin their buying journey. Thanks to this eCommerce development trend, shopping online are not bound to specific channels. For instance, today, people can buy products on eBay, Amazon, Facebook, or any other website or platform. It has become a new norm in the eCommerce industry, allowing you to grow your business multifold.

Here are some ways you can offer an omnichannel experience:

  • Try to invest in a PWA if you have a budget.
  • Optimize the website for mobile devices.
  •  Use various tools and methods to enhance the omnichannel experience.

You must pay attention to this aspect if you want to create a B2B eCommerce website.


Slow speed and unsatisfactory user experience have been Achille’s heel for eCommerce websites. Therefore, businesses are seeking ways to provide a more efficient and quick way to shop. Especially they aim to offer a significant solution that provides user experience equally well on all devices, whether desktop or mobile. PWA has proven to be the answer to this need as it offers numerous advantages over traditional websites.

A Progressive Web App provides an app-like interface and offers functionalities that imitate a real desktop/mobile application. However, it is simply a website at the core running inside of a dedicated browser window on a desktop or mobile. It has become one of the key trends in eCommerce development that help businesses deliver the unparalleled user experience.

Here are the salient features of a progressive web app:

  • A PWA can be installed on a desktop/mobile just like any other native app but with a different installation method.
  • It is readily available from the home screen on desktop/mobile, where it can be launched easily.
  • It is discoverable on the web, which means you can take advantage of SEO to allow others to access your PWA.
  • Sharing a PWA is quite easy, as it can be done simply with a link.
  • It supports several functionalities that native apps can do but not ordinary websites.

Social Commerce

Social media is not only a way to connect and interact with people, but it also provides ways to shop online. Utilizing social commerce is one of the key trends that you won’t like to miss out on. Today, social media platforms show different ads related to products and services that users can follow to buy them. It will remain one of the hottest eCommerce trends in the years to come.

You can utilize social commerce with your eCommerce store to leverage the benefits of social media platforms to increase your sales and target more customers.

Artificial Intelligence

One of the revolutionary technologies that have emerged during the past few years is artificial intelligence or AI. Artificial Intelligence has become a popular technology for eCommerce websites and a top trend in custom website development. AI helps businesses in multiple ways, like product recommendations and predictive analysis. AI along with machine learning is being widely used to improve customer service and personalization. Here are some applications of AI for eCommerce businesses:

It helps businesses to learn about their customers.

Businesses can use AI to deliver personalized user experiences as per their demands.

Enhance the shopping experience by connecting customer data with real-time insights.

Automation of tasks like customer service with the help of AI-based chatbots.

Optimizing pricing and discounting policies.

If you are keen to use these technologies in your eCommerce website, you have to ensure that you choose the right eCommerce platform. Finding a suitable platform can be challenging. You can get some help to make the right choice by going through our blog “How to choose the right eCommerce platform?” regarding this.


Chatbots are one of the most all-embracing trends in eCommerce development. Chatbots are quite helpful for eCommerce businesses as they automate human-to-human interactions. It means customers can interact with chatbots on an eCommerce website to get numerous services quickly and conveniently. Often custom support has been an Achilles’ heel for many online businesses. But, with the help of artificial intelligence-based chatbots, companies can provide efficient and convenient customer support.

By 2023, it is predicted that eCommerce transactions will total $112 billion. Chatbots can provide answers to customers’ queries and interact with them to resolve any possible issues and customers don’t need to wait a very long time to find solutions. You can hire web developer to build a feature-rich website that has a smart chatbot.

Headless and API-driven eCommerce Websites

So far the elements that we have discussed here are those that customers interact with directly. However, users are not aware of the back-end tech structure of an eCommerce website despite it having a huge impact on the overall user experience. Headless eCommerce is a solution that enables online stores to decouple the eCommerce platform from the front-end presentation layer. Consequently, online businesses can utilize DXP, CMS, PWA, or other existing or customized front-ends in their tech stack. 2023 could see a jump in the use of headless eCommerce websites. In fact, it will see an increase in the adoption of new headless front-end solutions like PWA (Progress Web Apps).

The Rise in Mobile Shopping

You should make your site easy to navigate and use for mobile users. In 2023, web developers will continue to create websites that are easy to use with a finger. Basically, we will use our phones more often. If you are reading this on your phone, look at the way you hold it. eCommerce sites with mobile app-like functionality may encourage smartphone users to make this decision.

The user will feel more comfortable on a mobile site with this interface and functionality since they already spend most of their time on mobile apps. Due to users’ increasing reliance on digital devices, mobile will likely replace desktop computers as the most popular channel for online shopping shortly.


The implementation of AR/VR technologies is among the major eCommerce development trends that you can observe today on numerous websites. This technology eliminates many hurdles arising in online shopping, making it an absolute boon to the eCommerce industry. When previewing products or experiencing services before purchasing, augmented reality (AR) plays a key role. Having this kind of visualization helps them decide if a product would meet their needs. Businesses that offer eCommerce platforms with Augmented Reality (AR) will expand their market horizons.

Several surveys and reviews testify to VR experiences. Consider Airbnb, which allows you to preview a rental before making a reservation. It’s like how IKEA can show you how your room would look with a given sofa. VR can be a sturdy tool for websites to deliver valuable, engaging content in a way that helps visitors decide whether or not to buy.

Faster Page Speed

Ultra-fast load times are among the most essential web development standards. For years, a fast loading time has been a vital ranking and conversion factor for websites. Especially with the introduction of Google’s Core Web Vitals algorithm update in 2021, page speeds are more important now than ever for website rankings.

Most internet browsers expect a site to load quickly, and the time after clicking a link should not exceed two seconds. You’re most likely going to lose visitors if your site takes longer than three seconds to load, and they won’t come back, and you’re unlikely to keep them! In order to help their eCommerce clients achieve high rankings in search results, developers have to learn how to build light and fast-loading websites.

Marketing Automation

Marketing automation is vital for online businesses to achieve their goals that have been set up for growth and revenue. It allows them to manage their marketing processes and automate their campaigns that run on multiple channels. When you combine eCommerce with marketing automation, you get a perfect recipe for online business. You can provide the best shopping experience as well as create effective marketing campaigns to target the desired audience.

Moreover, you should keep in mind that marketing automation is more than just automating email marketing and scheduling social media posts, it is providing steps like customized landing pages and easy-to-access shopping carts. You can take advantage of varied eCommerce platforms like PrestaShop development to build robust eCommerce websites and combine it with the trend of marketing automation to ensure convenient marketing and better customer satisfaction.

Let’s Sum Up!

Online shopping has become very popular globally, making shopping easy and convenient. Nowadays, there are plenty of eCommerce platforms that businesses can choose to create the best websites. You can hire a WordPress developer or choose a Magento developer, or select professional developers for any other CMS technology to create outstanding eCommerce websites.

However, to create a modern and feature-rich eCommerce website, you must follow the above trends.

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